Jennifer
Campaniolo
96
Naples Road, #6
Brookline,
MA 02446
(201)
362-8554 (Mobile)
jennifer.campaniolo@gmail.com
Work Experience
Freelance writer Brookline, MA (12/12-present)
·
BrooklineHub.com (12/12-Present): I started out as a writer for this
independent, non-profit community website and was promoted to Editor in August
2014. I write feature articles and interview local authors for Booked, a column
I created specifically for the site. I also edit other contributors’ articles.
My work on Brookline Hub led an editor from Arcadia Publishing to contact me to
write the Brookline edition of their new Legendary Locals imprint.
·
Little Children Schoolhouse, Brookline, MA
(10/14-present): I write
and post to WordPress two short blog posts and two childcare articles a month
for this local day care center.
·
Sales Engine International (7/13-Present): I write newsletter copy, targeted and
nurture marketing campaigns, white papers, thought leadership articles, and blog
and social media posts. I have written for clients such as Aramark, AdviCoach,
Transverse, SafeGuard World International, Independence Rehab, PeopleStrategy,
and InfoSec.
· CardCash.com (12/14-present):
I write copy for their website as needed, including descriptions of 600
gift cards and the 25 categories of cards that they sell. Most recent comment
from client, “The descriptions
are great as usual! I love the way you incorporated the merchants so well.”
·
Zerys.com (7/13-present): Zerys is an online work-for-hire website.
I have written blog posts for 35 different companies and have maintained an
average of “5 out of 5 stars” rating from clients. 15 of these clients have put
me on their “favorite writers list” for first dibs on new assignments.
·
My
book with Arcadia Publishing, Legendary
Locals of Brookline, went on sale September 15, 2014.
Nicholas Brealey Publishing, Boston, MA
Publicity & Marketing Manager
(11/13-6/14)
·
Wrote
press materials and promotional collateral for 6-10 books per season.
·
Worked
closely with Consortium Book Sales & Distribution’s marketing and publicity
team on promotional efforts, including drafting copy for book’s tip sheet and
for the seasonal catalog.
·
Updated
the website using Magento, composed eNewsletter copy and sent to consumers via
Constant Contact, and posted book news on social media sites via HootSuite.
·
Monitored
Amazon to insure information was accurate.
·
Managed
digital review copy program on Edelweiss for librarians, booksellers, and
reviewers.
Shambhala Publications, Boston, MA
Publicist
(8/08-9/12)
·Only publicist employed at independently
owned publishing company; was responsible for publicity campaigns of an average
of fifteen front list titles per season. Handled all media requests for
extensive backlist.
·Created the contents of the book’s press
kit: press release, author bio, sample reviews and suggested interview
questions. Wrote galley and promotional postcard copy.
·Developed and maintained contact
spreadsheet of editors and journalists across a wide spectrum of categories,
from Buddhism to Crafts to Parenting, using CisionPoint. Also developed and
maintained list of bloggers.
·Mounted campaigns across all media
platforms, including social media (Facebook, Twitter, Pinterest) and blogs.
·Gathered relevant media contacts and sent
them bound manuscripts, galleys, and/or finished copies. Initiated and
maintained a catalog of new and forthcoming titles with NetGalley.com to
streamline galley distribution process and reduce paper waste.
·Regularly placed books in national print
publications such as Health &
Spirituality, Tricycle, Shambhala Sun, Scholastic Parent & Child, and Yoga Journal. Had books appear in Martha Stewart Living, O, the
Oprah Magazine, Whole Living, Fine Cooking, and Parabola.
·Pitched authors for broadcast media (TV
and radio.) Booked two authors on The Martha
Stewart Show, which helped increase their book sales.
·Arranged regional and national author
tours at bookstores and other venues across the country. Regularly booked
events at Brookline Booksmith, Boulder Bookstore, Tattered Cover, Book Passage,
others.
·Emailed media alerts about events to local
TV, radio, and newspapers.
·Compiled reviews and mentions of titles in
weekly report for staff and Random House sales reps.
·Drafted and continuously developed an
“Author Toolkit” to help new authors understand publicity campaigns.
·Discussed ideas for the publicity campaign
with author. Provided author with detailed notes of call and publicity
milestones in subsequent email. Communicated with the author throughout the
campaign and after as necessary. Served as the author’s “coach” when needed for
interview prep, brainstorming, answering questions, etc.
·Trained and oversaw the work of department
interns.
Appalachian Mountain Club, Boston, MA
Senior
Marketing Associate
(2/08-8/08)
·Managed monthly print and Web advertising
campaigns for AMC’s Education and Destinations programs.
·Continued to perform all responsibilities
listed below.
Marketing
Associate
(11/06-01/08)
·Developed AMC Books marketing plan.
·Scheduled author appearances for books
division, which increased visibility of the list. Executive Director noted that
AMC Books sales in 2007 increased over the previous year.
·Successfully launched the centennial
edition of the White Mountain Guide, the lead title on AMC Books publishing
list.
·Wrote copy and worked with freelance
designers and printers to create print collateral like POP displays, magazine
wraps, postcards, posters, and direct mail brochures.
·Drafted marketing copy for outdoors.org
and for the AMC online store; recommended products for online promotions.
·Generated copy and trafficked an average
of five internal ads a month for AMC
Outdoors magazine.
·Wrote and sent press releases for new AMC
Books
Bantam Dell, Random House, Inc., New York, NY
Internet
Marketing Manager
(1/05-06/06)
·Developed and executed online campaigns
with promotional partners including New
York Magazine, ELLEgirl.com, Mysterynet, Sheckys, Daily Candy, and
Social Diva.
·Tracked statistics for web campaigns to
rate effectiveness.
·Staged HTML pages for main Bantam Dell site
and various author sites.
·Wrote news copy for main Web site at www.bantamdell.com.
·Selected
titles and contests for www.randomhouse.com to
include in their monthly e-newsletters.
·Continued
to perform all responsibilities listed below.
Associate
Manager, Internet Marketing
(7/03-12/04)
·Composed, edited, and mailed three monthly
trade book e-newsletters and five author newsletters.
·Wrote semi-monthly marketing copy for
“Everyone’s Talking” on the Bantam Dell home page.
·Oversaw Bantam Dell Reader Reviewer
program, with a total of 60 Reader Reviewers a month. Selected and
notified reviewers and edited their reviews for publication.
·Managed
average of ten sweepstakes and quizzes a month, including creating quizzes in
Quizmaker, selecting winners, and ordering and mailing prizes.
Gemstar-TV Guide. Corp./ NuvoMedia, New York, NY
Content
Manager
(5/00-6/03)
·Selected titles for placement on the
website (www.ebook-gemstar.com) and for eBookCentral, a catalog loaded onto the
Gemstar eBook devices.
·Acted as liaison with publishers and
retailers for promotional ideas.
·Conducted Q&As with authors for
placement on the device and on the web, including for the former eBookNet.com.
Editorial
Coordinator
(10/99-4/00)
·Originated the concept of "eBook
Girl" as an editorial voice, which contributed to the brand.
·Selected, reviewed, and summarized eBook
editions for biweekly e-Newsletter.
·Created and managed monthly content
promotions on the NuvoMedia web page.
·Started weekly internal newsletter “Good
Reads” recommending eBooks to employees.
John Wiley & Sons, Inc., New York, NY
Editorial Program Assistant (5/98-10/99)
· Supported the work of two editors,
including executive editor of the health/self-improvement division.
· Managed authors and agents by answering
questions and handling advances.
·Aided manuscript development from
acquisition stage to published book.
·Summarized and critiqued proposals for
potential publication.
Editorial Assistant (5/96-4/98)
·Provided administrative support for editor
whose program included over 75 front list/backlist chemistry titles.
Education
Rutgers
College, Rutgers University, New Brunswick, NJ, May 1995
Bachelor of Arts in English, concentration in Creative Writing
Emerson College
School of Continuing Education, Boston, MA, Spring 2013
Course: Feature
Writing for the Web (Completed; received an “A”)
Awards
2005 Random House Team Recognition Award
Honors both
individual contributions and team effectiveness.
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